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Statistical formats to optimize evidence-based decision making : a behavioral approach
Arribas, Iván; Comeig, Irene; Urbano Salvador, Amparo; … - In: Journal of business research : JBR 67 (2014) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10010363317
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Measuring value levers : experimental and contingent approaches
Hernández, Penélope; Vila, José - In: Journal of business research : JBR 67 (2014) 5, pp. 775-778
Persistent link: https://www.econbiz.de/10010363331