Measuring value levers : experimental and contingent approaches
Year of publication: |
2014
|
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Authors: | Hernández, Penélope ; Vila, José |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 775-778
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Subject: | Willingness to pay (WTP) | Becker-DeGroot-Marschak mechanism | Value measuremen | Consumer decision-making | Konsumentenverhalten | Consumer behaviour | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory |
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