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Journal of business research : JBR
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Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas
;
Ramachandran, Divya
;
Kumar, Binay
- In:
Journal of business research : JBR
125
(
2021
),
pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
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2
Beyond the box office : a conceptual framework for the drivers of audience engagement
Rubin, Dan
;
Mohr, Iris
;
Kumar, V.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 473-488
Persistent link: https://www.econbiz.de/10013459870
Saved in:
3
Digging DEEP : futuristic building blocks of omni-channel healthcare supply chains resiliency using machine learning approach
Kumar, Anil
;
Naz, Farheen
;
Luthra, Sunil
;
Vashistha, Rajat
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014302550
Saved in:
4
Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek
;
Dogan, Orhan Bahadir
;
Kumar, V.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434765
Saved in:
5
Signalling effects of doing good in global ICO markets
Zhao, Ruoran
;
Hou, Wenxuan
;
Kumar, V.
;
Kumar, Ajay
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
Saved in:
6
A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
Saved in:
7
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
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