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Trust and the tendency towards multi-unit franchising : a relational governance view
Griessmair, Michele; Hussain, Dildar; Windsperger, Josef - In: Journal of business research : JBR 67 (2014) 11, pp. 2337-2345
Persistent link: https://www.econbiz.de/10010401985
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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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International franchising : a literature review and research agenda
Rosado-Serrano, Alexander; Paul, Justin; Dikova, Desislava - In: Journal of business research : JBR 85 (2018), pp. 238-257
Persistent link: https://www.econbiz.de/10011815515
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The complexity of surveying web participation
Page, Kelly L.; Uncles, Mark D. - In: Journal of business research : JBR 67 (2014) 11, pp. 2356-2367
Persistent link: https://www.econbiz.de/10010401980
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Technology sourcing for website personalization and social media marketing : a study of e-retailing industry
Oberoi, Poonam; Patel, Chirag; Haon, Christophe - In: Journal of business research : JBR 80 (2017), pp. 10-23
Persistent link: https://www.econbiz.de/10011771428