Technology sourcing for website personalization and social media marketing : a study of e-retailing industry
Poonam Oberoi, Chirag Patel, Christophe Haon
| Year of publication: |
November 2017
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| Authors: | Oberoi, Poonam ; Patel, Chirag ; Haon, Christophe |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 10-23
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| Subject: | Technology sourcing | Website personalization | Social media marketing | Market performance | Online-Marketing | Internet marketing | Website | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.06.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771428