Technology sourcing for website personalization and social media marketing : a study of e-retailing industry
Year of publication: |
November 2017
|
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Authors: | Oberoi, Poonam ; Patel, Chirag ; Haon, Christophe |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 10-23
|
Subject: | Technology sourcing | Website personalization | Social media marketing | Market performance | Online-Marketing | Internet marketing | Website | Social Web | Social web |
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