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A configurational approach in business model design
Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
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Managing in an economic crisis : the role of market orientation in an international law firm
Lettice, Fiona; Tschida, Markus; Forstenlechner, Ingo - In: Journal of business research : JBR 67 (2014) 1, pp. 2693-2700
Persistent link: https://www.econbiz.de/10010235349
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Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam
Le Nguyen Hau; Evangelista, Felicitas; Pham Ngoc Thuy - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417
Persistent link: https://www.econbiz.de/10010209635
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Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini; Papadas, Karolos; Davvetas, Vasileios - In: Journal of business research : JBR 134 (2021), pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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One size does not fit all : strategy configurations, complex environments, and new venture performance in emerging economies
Du, Yunzhou; Kim, Phillip H. - In: Journal of business research : JBR 124 (2021), pp. 272-285
Persistent link: https://www.econbiz.de/10012493859
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Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.; Gopalakrishna, Pradeep - In: Journal of business research : JBR 125 (2021), pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
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Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk; Calantone, Roger J.; Wang, Joyce Feng - In: Journal of business research : JBR 69 (2016) 12, pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
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Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011
Takata, Hidesuke - In: Journal of business research : JBR 69 (2016) 12, pp. 5611-5619
Persistent link: https://www.econbiz.de/10011597412