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~isPartOf:"Journal of business research : JBR"
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Consumer behaviour
Innovation
848
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461
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Journal of business research : JBR
Journal of retailing and consumer services
40
International journal of consumer studies
25
Technological forecasting & social change : an international journal
25
International journal of hospitality management
14
Journal of international consumer marketing
13
International journal of innovation management
11
Journal of Contemporary Issues in Business and Government
11
Journal of marketing
11
Research policy : policy, management and economic studies of science, technology and innovation
11
European Journal of Marketing
10
Journal of Consumer Marketing
10
Journal of Islamic marketing
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
Journal of fashion marketing and management
9
Journal of travel and tourism marketing
9
NBER working paper series
9
Cogent business & management
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of technology marketing : IJTMkt
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
8
SpringerLink / Bücher
8
International Journal of Retail & Distribution Management
7
Journal of customer behaviour
7
Journal of marketing management : MM
7
Journal of strategic marketing
7
Psychology & marketing
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
European journal of innovation management
6
European journal of innovation management : EJIM
6
International Journal of Bank Marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of food products marketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
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ECONIS (ZBW)
58
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1
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
Saved in:
2
How does mothers' mood matter on their choice of organic food? : controlled eye-tracking study
Giray, Caner
;
Yon, Belma
;
Alniacik, Umit
;
Girisken, Yener
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1175-1185
Persistent link: https://www.econbiz.de/10013185087
Saved in:
3
What consumers actually know : the role of objective nutrition
knowledge
in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
Saved in:
4
The advent of customer experiential
knowledge
management approach (CEKM) : the integration of offline & online experiential
knowledge
Jaziri-Bouagina, Dhouha
- In:
Journal of business research : JBR
94
(
2019
),
pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
Saved in:
5
Is brand loyalty really present in the children's market? : a comparative study from Indonesia,
Portugal
, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
6
Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Yao, Emery
;
Fang, Ruolian
;
Dineen, Brian R.
;
Yao, Xin
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1281-1288
Persistent link: https://www.econbiz.de/10003900756
Saved in:
7
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to
innovation
"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
8
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Saved in:
9
Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Lee, Kyootai
;
Khan, Shaji
;
Mirchandani, Dinesh
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2634-2641
Persistent link: https://www.econbiz.de/10010233752
Saved in:
10
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name
innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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