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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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The ontological pitfalls of Islamic exceptionalism : a re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of "Islamic marketing"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 69 (2016) 3, pp. 1175-1181
Persistent link: https://www.econbiz.de/10011440262