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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Konsumentenverhalten
Advertising
4
Consumer behaviour
4
Werbung
4
Advertising effects
2
Werbewirkung
2
Advertising appeals
1
Advertising regulation
1
Advertising theory
1
Consumer inference
1
Consumer information processing
1
Criticism
1
Erwartungsbildung
1
Expectation formation
1
Identity salience
1
Kritik
1
Media context
1
National culture
1
National identity
1
Nationalkultur
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product beliefs
1
Theorie
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Theory
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USA
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United States
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Amtsdruckschrift
Bibliographie
Collection of articles of several authors
Conference paper
Article in journal
104
Aufsatz in Zeitschrift
104
Konferenzbeitrag
2
Sammelwerk
2
Conference proceedings
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English
4
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Carvalho, Sergio W.
1
Lee, Dong Hwan
1
Luna, David
1
Warlop, Luk
1
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
3
Advances in advertising research
2
Advances in international marketing
2
Marketing and consumer psychology series
2
Advanced studies in theoretical and applied econometrics : ASTA
1
Advertising and consumer psychology
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Approaches to semiotics
1
Designing and communicating experience
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
European Advertising Academy
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GIS - Geographical information systems series
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Chinese economic and foreign trade studies
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Research
1
Routledge interpretive marketing research
1
Scientific Annals of Economics and Business
1
Springer Gabler Research
1
Sustainability in Business Management
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
[GDI-Schriften
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transfer – Werbeforschung & Praxis
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ECONIS (ZBW)
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Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In:
Journal of business research : JBR
24
(
1992
)
4
,
pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
Saved in:
2
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
3
The impact of inference generation on belief formation
Lee, Dong Hwan
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
Saved in:
4
Special section: Utterly fresh perspectives on consumer research and
advertising
Warlop, Luk
(
contributor
)
-
La Londe Conference in Marketing Communications and …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289
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