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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju (contributor) - 2012
Persistent link: https://www.econbiz.de/10009618386
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Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas : introduction to a special topic section
Engelland, Brian T. - In: Journal of business research : JBR 67 (2014) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10010237693
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Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo; … - In: Journal of business research : JBR 67 (2014) 3, pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 67 (2014) 3, pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210