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Engagement, telepresence and interactivity in online consumer experience : reconciling scholastic and managerial perspectives
Mollen, Anne; Wilson, Hugh - In: Journal of business research : JBR 63 (2010) 9/10, pp. 919-925
Persistent link: https://www.econbiz.de/10008652217
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Trying on a role : mentoring, improvisation and social learning in luxury retailing
Ahmed, Iram; Arnott, David C.; Dacko, Scott; Wilson, Hugh - In: Journal of business research : JBR 144 (2022), pp. 1039-1051
Persistent link: https://www.econbiz.de/10013185074
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Business-nonprofit engagement in sustainability-oriented innovation : what works for whom and why?
Watson, Rosina; Wilson, Hugh; MacDonald, Emma K. - In: Journal of business research : JBR 119 (2020), pp. 87-98
Persistent link: https://www.econbiz.de/10012416934
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Resource integration, value creation and value destruction in collective consumption contexts
Bruce, Helen L.; Wilson, Hugh; MacDonald, Emma K.; … - In: Journal of business research : JBR 103 (2019), pp. 173-185
Persistent link: https://www.econbiz.de/10012104139
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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
Mollen, Anne; Wilson, Hugh - In: Journal of business research : JBR 63 (2010) 9, pp. 919-926
Persistent link: https://www.econbiz.de/10008443965