Engagement, telepresence and interactivity in online consumer experience : reconciling scholastic and managerial perspectives
Anne Mollen; Hugh Wilson
Year of publication: |
2010
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Authors: | Mollen, Anne ; Wilson, Hugh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 919-925
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Beziehungsmarketing | Relationship marketing |
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