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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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1
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine
;
Cotte, June
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
Saved in:
2
Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok
;
Kim, Sang-hoon
;
Cha, Kyoung Cheon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
Saved in:
3
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
4
Clinching the deal : an empirical study of the drivers of diffusion of daily deals
Xia, Feihong
;
Chatterjee, Rabikar
;
Venkatesh, R.
- In:
Journal of business research : JBR
149
(
2022
),
pp. 824-832
Persistent link: https://www.econbiz.de/10013325699
Saved in:
5
Green purchase intentions : an exploratory study of the Taiwanese electric motorcycle market
Wu, Jih Hwa
;
Wu, Chih-Wen
;
Lee, Chin-Tarn
;
Lee, Hsiao-Jung
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 829-833
Persistent link: https://www.econbiz.de/10010504972
Saved in:
6
How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Frank, Björn
;
Abulaiti, Gulimire
;
Torrico, Boris Herbas
; …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2397-2405
Persistent link: https://www.econbiz.de/10010209687
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7
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
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8
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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9
The global hip-hop diaspora : understanding the culture
Motley, Carol M.
;
Henderson, Geraldine Rosa
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003717202
Saved in:
10
Cultural influences on consumer satisfaction with impulse and planned purchase decisions
Lee, Julie Anne
;
Kacen, Jacqueline J.
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 265-272
Persistent link: https://www.econbiz.de/10003717220
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