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The effect of fertility on loss aversion
Durante, Kristina M.; Griskevicius, Vladas; Ulu, Sevincgul - In: Journal of business research : JBR 120 (2020), pp. 599-607
Persistent link: https://www.econbiz.de/10012417170
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Green purchase intentions : an exploratory study of the Taiwanese electric motorcycle market
Wu, Jih Hwa; Wu, Chih-Wen; Lee, Chin-Tarn; Lee, Hsiao-Jung - In: Journal of business research : JBR 68 (2015) 4, pp. 829-833
Persistent link: https://www.econbiz.de/10010504972
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How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Frank, Björn; Abulaiti, Gulimire; Torrico, Boris Herbas; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2397-2405
Persistent link: https://www.econbiz.de/10010209687
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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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Validating the search, experience, and credence product classification framework
Girard, Tulay; Dion, Paul - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777
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Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay; Pulling, Chris - In: Journal of business research : JBR 64 (2011) 12, pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
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Exploring reflective learning during the extended consumption of life experiences
Bosangit, Carmela; Demangeot, Catherine - In: Journal of business research : JBR 69 (2016) 1, pp. 208-215
Persistent link: https://www.econbiz.de/10011417149
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What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses
Ursavas, Baris; Hesapci-Sanaktekin, Ozlem - In: Journal of business research : JBR 66 (2013) 7, pp. 933-940
Persistent link: https://www.econbiz.de/10009756853
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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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Measuring value levers : experimental and contingent approaches
Hernández, Penélope; Vila, José - In: Journal of business research : JBR 67 (2014) 5, pp. 775-778
Persistent link: https://www.econbiz.de/10010363331