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Marktforschung
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Journal of business research : JBR
Journal of marketing research : JMR
386
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
183
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
182
Journal of marketing
177
Statistik des Auslandes
166
Overseas business reports : OBR
155
Journal of econometrics
153
SpringerLink / Bücher
128
Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of market research : JMRS ; the journal of the Market Research Society
102
Lehrbuch
89
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
87
Europäische Hochschulschriften / 5
85
Economics letters
82
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
77
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
75
Qualitative market research : an international journal
74
Journal of advertising research
69
Esomar congress
68
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Teils: DeStatis / wissen, nutzen
56
Journal of the American Statistical Association : JASA
54
Série des documents de travail / Centre de Recherche en Économie et Statistique
53
Econometric reviews
52
Springer-Lehrbuch
52
European marketing research review
51
Journal of business economics : JBE
50
International economic review
49
CORE discussion paper : DP
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Gabler Edition Wissenschaft
45
Marketing letters : a journal of research in marketing
45
Springer eBook Collection / Business and Economics
45
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ECONIS (ZBW)
119
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119
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1
A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.
;
Islam, Towhidul
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
Saved in:
2
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
3
The use of incremental goodness of fit indices in structural equation models in marketing research
Sawyer, Alan G.
;
Page, Thomas J.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003647271
Saved in:
4
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
Saved in:
5
The customer-based corporate reputation scale : replication and short form
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Shiu, Edward M. K.
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 924-930
Persistent link: https://www.econbiz.de/10003887547
Saved in:
6
Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile
;
Toffoli, Roy
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
Saved in:
7
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.
;
Amato, Christie
;
Peters, Cara
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
Saved in:
8
Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.
;
Goneau-Lessard, Karine
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
Saved in:
9
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin
;
Wybenga, Hans
;
Gates, Roger
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Saved in:
10
Method issues in the measurement of relational norms
Blois, Keith J.
;
Ivens, Bjoern S.
- In:
Journal of business research : JBR
60
(
2007
)
5
,
pp. 556-565
Persistent link: https://www.econbiz.de/10003451524
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