Narrow search
Showing 1 - 10 of 59
Cover Image
The bias bias
Brighton, Henry; Gigerenzer, Gerd - In: Journal of business research : JBR 68 (2015) 8, pp. 1772-1784
Persistent link: https://www.econbiz.de/10011317063
Cover Image
Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
Cover Image
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Cover Image
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Cover Image
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; … - In: Journal of business research : JBR 69 (2016) 10, pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
Cover Image
Overcoming judgmental biases in negotiations : a scenario-based survey analysis on third party direct intervention
Caputo, Andrea - In: Journal of business research : JBR 69 (2016) 10, pp. 4304-4312
Persistent link: https://www.econbiz.de/10011554530
Cover Image
Overcoming the pitfalls and perils of algorithms : a classification of machine learning biases and mitigation methods
Giffen, Benjamin van; Herhausen, Dennis; Fahse, Tobias - In: Journal of business research : JBR 144 (2022), pp. 93-106
Persistent link: https://www.econbiz.de/10013184959
Cover Image
Algorithmic bias in machine learning-based marketing models
Akter, Shahriar; Dwivedi, Yogesh Kumar; Sajib, Shahriar; … - In: Journal of business research : JBR 144 (2022), pp. 201-216
Persistent link: https://www.econbiz.de/10013184968
Cover Image
Advocacy bias in the green marketing literature : where seldom is heard a discouraging word
Olson, Erik L. - In: Journal of business research : JBR 144 (2022), pp. 805-820
Persistent link: https://www.econbiz.de/10013185043
Cover Image
Uses and abuses of statistical control variables : ruling out or creating alternative explanations?
Li, Mingxiang - In: Journal of business research : JBR 126 (2021), pp. 472-488
Persistent link: https://www.econbiz.de/10012494261