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Optimal price and advertising policy for new products
Schmalen, Helmut - In: Journal of business research : JBR 10 (1982) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
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Media allocation model using nonlinear benefit curves
Locander, William B. - In: Journal of business research : JBR 6 (1978) 4, pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
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Carryover effects of advertising on sales of durable goods
Moriarty, Mark M. - In: Journal of business research : JBR 11 (1983) 1, pp. 127-137
Persistent link: https://www.econbiz.de/10002517842