Is CPM related to the advertising effectiveness of magazines?
Year of publication: |
1975
|
---|---|
Authors: | Woodside, Arch G. ; Reid, David M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 3.1975, 4, p. 323-334
|
Subject: | Werbungsmittel | Werbungsbetrieb | Vereinigte Staaten |
-
Cohen, Dorothy, (1972)
-
Advertising principles and problems
Dirksen, Charles J., (1968)
-
Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson, (1964)
- More ...
-
Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G., (1975)
-
Shaping innovation and coordination of healthcare delivery across boundaries and borders
Hollick, Rosemary J., (2019)
-
Marketing the political product
Reid, David McHardy, (2008)
- More ...