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The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de; Zhang, Sha - In: Journal of business research : JBR 110 (2020), pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
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Parental style and adolescent influence in family consumption decisions: an integrative approach
Bao, Yeqing; Fern, Edward F.; Sheng, Shibin - In: Journal of business research : JBR 60 (2007) 7, pp. 672-680
Persistent link: https://www.econbiz.de/10003484140
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Children's influence in family decision-making: examining the impact of the changing American family
Flurry, Laura A. - In: Journal of business research : JBR 60 (2007) 4, pp. 322-330
Persistent link: https://www.econbiz.de/10003451399
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Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
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Tails of animal attraction : incorporating the feline into the family
Downey, Hilary; Ellis, Sarah - In: Journal of business research : JBR 61 (2008) 5, pp. 434-441
Persistent link: https://www.econbiz.de/10003709349
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Adolescent influence in family purchase decision : an update and cross-national extension
Wang, Sijun; Holloway, Betsy B.; Beatty, Sharon E.; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1117-1124
Persistent link: https://www.econbiz.de/10003560603
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Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
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"No, I won't eat that!" : parental self-transformation in clashes of role enactment and children's will
Del Bucchia, Céline; Peñaloza, Lisa - In: Journal of business research : JBR 69 (2016) 1, pp. 145-154
Persistent link: https://www.econbiz.de/10011417128
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Consumption compromises : negotiation and unification within contemporary families
Cross, Samantha N. N.; Gilly, Mary C. - In: Journal of business research : JBR 67 (2014) 4, pp. 449-456
Persistent link: https://www.econbiz.de/10010362113
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289