Attitudes toward the extension and parent brand in response to extension advertising
Year of publication: |
2010
|
---|---|
Authors: | Dens, Nathalie ; Pelsmacker, Patrick de |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1237-1244
|
Subject: | Werbewirkung | Advertising effects | Zielgruppe | Target group | Familie | Family | Befragung | Interview | Belgien | Belgium |
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