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Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 78 (2017), pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
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An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 70 (2017), pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
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Cross-country differences in private-label success : an exploratory approach
Sebri, Mouna; Zaccour, Georges - In: Journal of business research : JBR 80 (2017), pp. 116-126
Persistent link: https://www.econbiz.de/10011771458
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Could co-op advertising be a manufacturer's counterstrategy to store brands?
Karray, Salma; Zaccour, Georges - In: Journal of business research : JBR 59 (2006) 9, pp. 1008-1015
Persistent link: https://www.econbiz.de/10007295790