Could co-op advertising be a manufacturer's counterstrategy to store brands?
Year of publication: |
2006
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Authors: | Karray, Salma ; Zaccour, Georges |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 9, p. 1008-1015
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Saved in:
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