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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng; Zhang, Xueting; Chen, Man; Zeng, Wei; Cao, Rong - In: Journal of business research : JBR 150 (2022), pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
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What should I believe? : exploring information validity on social network platforms
Asamoah, Daniel Adomako; Sharda, Ramesh - In: Journal of business research : JBR 122 (2021), pp. 567-581
Persistent link: https://www.econbiz.de/10012420447
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Is social capital always "capital"? : measuring and leveraging social capital in online user communities for in-group diffusion
Pyo, Tae-Hyung; Tamrakar, Chanchal; Lee, Jae Young; … - In: Journal of business research : JBR 158 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014281068
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
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Extending assortativity : an application to weighted social networks
Arcagni, Alberto; Grassi, Rosanna; Stefani, Silvana; … - In: Journal of business research : JBR 129 (2021), pp. 774-783
Persistent link: https://www.econbiz.de/10012509739
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994