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Concept testing
Moore, William L. - In: Journal of business research : JBR 10 (1982) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10003634361
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Developer/adopter relationships in new industrial product situations
More, Roger A. - In: Journal of business research : JBR 14 (1986) 6, pp. 501-517
Persistent link: https://www.econbiz.de/10003634576
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Optimizing the product developing process using psychophysical scaling
Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
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The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R. - In: Journal of business research : JBR 16 (1988) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
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Entry and market share and success of new brands in concentrated markets
King, Ronald H.; Thompson, Arthur A. - In: Journal of business research : JBR 10 (1982) 3, pp. 371-383
Persistent link: https://www.econbiz.de/10003694965
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Using decision-systems analysis to formalize product development processes
Ronkainen, Ilkka A. - In: Journal of business research : JBR 13 (1985) 1, pp. 97-106
Persistent link: https://www.econbiz.de/10003664562
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Entry and market share success of new brands in concentrated markets
King, Honald H.; Thompson, Arthur A. - In: Journal of business research : JBR 10 (1982) 3, pp. 371-383
Persistent link: https://www.econbiz.de/10003601883
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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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The mere categorization effect for complex products : the moderating role of expertise and affect
Langner, Tobias; Krengel, Martin - In: Journal of business research : JBR 66 (2013) 7, pp. 924-932
Persistent link: https://www.econbiz.de/10009756855
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Shelf space schemas : myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10009756866