Entry and market share success of new brands in concentrated markets
Honald H. King; Arthur A. Thompson
| Year of publication: |
1982
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|---|---|
| Authors: | King, Honald H. ; Thompson, Arthur A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 10.1982, 3, p. 371-383
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| Subject: | Marktzutritt | Produkt | Neues Produkt | Unternehmungskonzentration |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003601883