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Performance expectations of small firms considering radical product innovation
Verhees, Frans J. H. M.; Meulenberg, Mathias T. G.; … - In: Journal of business research : JBR 63 (2010) 7, pp. 772-777
Persistent link: https://www.econbiz.de/10003984879
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Relationship marketing's role in managing the firm-investor dyad
Hoffmann, Arvid O. I.; Pennings, Joost M. E.; Wies, Simone - In: Journal of business research : JBR 64 (2011) 8, pp. 896-903
Persistent link: https://www.econbiz.de/10009228983
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Waste on Impulse? : food ordering, calorie intake and waste in out-of-home consumption
Doorn, Jenny van; Luiting-Drijfhout, Marit; Ittersum, … - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014331829
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The validity of attribute-importance measurement: A review
Van Ittersum, Koert; Pennings, Joost M.E.; Wansink, Brian; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10007859699
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The influence of the image of a product's region of origin on product evaluation
van Ittersum, Koert; Candel, Math J.J.M.; Meulenberg, … - In: Journal of business research : JBR 56 (2003) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10006721345