The validity of attribute-importance measurement : a review
Year of publication: |
2007
|
---|---|
Authors: | Ittersum, Koert van ; Pennings, Joost M. E. ; Wansing, Brian ; Trijp, Hans van |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 11, p. 1177-1190
|
Subject: | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Operations Research | Operations research |
-
The Validity of Attribute-Importance Measurement : A Review
van Ittersum, Koert, (2010)
-
Product-line competition : customization vs. proliferation
Mendelson, Haim, (2008)
-
Steinhardt, Claudius, (2010)
- More ...
-
Consumers' appreciation of regional certification labels : a Pan-European study
Ittersum, Koert van, (2007)
-
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van, (2010)
-
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van, (2010)
- More ...