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Woke brand activism authenticity or the lack of it
Mirzaei, Abas; Wilkie, Dean C.; Siuki, Helen - In: Journal of business research : JBR 139 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013194131
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Ambidextrous organizations for sustainable development : the case of fair-trade systems
Simeoni, Francesca; Brunetti, Federico; Mion, Giorgio; … - In: Journal of business research : JBR 112 (2020), pp. 549-560
Persistent link: https://www.econbiz.de/10012230646
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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart; Parker, Cathy - In: Journal of business research : JBR 66 (2013) 11, pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie; Kessous, Aurélie; Magnoni, Fanny - In: Journal of business research : JBR 139 (2022), pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
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Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén; Rangel-Pérez, Celia; Fernández, Manuel - In: Journal of business research : JBR 157 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
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When big is less than small : why dominant brands lack authenticity in their sustainability initiatives
Wallach, Karen Anne; Popovich, Deidre - In: Journal of business research : JBR 158 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014281154
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187