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NOW-account strategies of depository institetions : a recent survey of goals, pricing policies, costs, and returns in New England
Kolari, James W.; Rose, Peter S.; Varadarajan, P. Rajan - In: Journal of business research : JBR 14 (1986) 5, pp. 441-457
Persistent link: https://www.econbiz.de/10003607682
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Introduction: Special Issue on Sustainable Competitive Advantage
McKee, Daryl; Rajan Varadarajan, P. - In: Journal of business research : JBR 33 (1995) 2, pp. 77-80
Persistent link: https://www.econbiz.de/10006742241
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Delineating the Scope of Corporate, Business, and Marketing Strategy
Rajan Varadarajan, P.; Clark, Terry - In: Journal of business research : JBR 31 (1994) 2-3, pp. 93-106
Persistent link: https://www.econbiz.de/10006744760
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Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country
Rajan Varadarajan, P.; Bharadwaj, Sundar G.; … - In: Journal of business research : JBR 29 (1994) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10006744822
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Environmental Management: The Construct and Research Propositions
Clark, Terry; Rajan Varadarajan, P.; Pride, William M. - In: Journal of business research : JBR 29 (1994) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10006744828