Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country
Year of publication: |
1994
|
---|---|
Authors: | Rajan Varadarajan, P. ; Bharadwaj, Sundar G. ; Thirunarayana, P.N. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 29.1994, 2, p. 83-100
|
Saved in:
Saved in favorites
Similar items by person
-
Rajan Varadarajan, P., (1990)
-
Introduction: Special Issue on Sustainable Competitive Advantage
McKee, Daryl, (1995)
-
Delineating the Scope of Corporate, Business, and Marketing Strategy
Rajan Varadarajan, P., (1994)
- More ...