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Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
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Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj; Brodie, Roderick J.; Böhmann, Tilo; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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Artificial intelligence and the shaping of the business context
Corsaro, Daniela; Vargo, Stephen L.; Hofacker, Charles F.; … - In: Journal of business research : JBR 145 (2022), pp. 210-214
Persistent link: https://www.econbiz.de/10013197895
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A systems perspective on markets : toward a research agenda
Vargo, Stephen L.; Koskela-Huotari, Kaisa; Baron, Steve; … - In: Journal of business research : JBR 79 (2017), pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
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Advancing service-dominant logic with systems thinking
Jaakkola, Elina; Kaartemo, Valtteri; Siltaloppi, Jaakko; … - In: Journal of business research : JBR 177 (2024), pp. 1-5
Persistent link: https://www.econbiz.de/10014551393
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Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
Vargo, Stephen L.; Wieland, Heiko; O'Brien, Matthew - In: Journal of business research : JBR 164 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303782