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On value and value co-creation...
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Service-dominant logic
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Journal of business research : JBR
Journal of the Academy of Marketing Science
17
Industrial marketing management : the international journal for industrial and high-tech firms
11
Marketing theory
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of retailing
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Service Science: Research and Innovations in the Service Economy
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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European Management Journal
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Handbook of service science ; [Vol. 1]
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International journal of advertising : the quarterly review of marketing communications
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International journal of business environment : IJBE
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International journal of quality and service sciences
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
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1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Artificial intelligence and the shaping of the business context
Corsaro, Daniela
;
Vargo, Stephen L.
;
Hofacker, Charles F.
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 210-214
Persistent link: https://www.econbiz.de/10013197895
Saved in:
5
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
6
Advancing service-dominant logic with systems thinking
Jaakkola, Elina
;
Kaartemo, Valtteri
;
Siltaloppi, Jaakko
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014551393
Saved in:
7
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
Vargo, Stephen L.
;
Wieland, Heiko
;
O'Brien, Matthew
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303782
Saved in:
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