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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
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Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen; Krishen, Anjala S.; Barnes, Jesse - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
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Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.; Olya, Hossein; Shah, Zahra; … - In: Journal of business research : JBR 175 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
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Female responses to genetically modified foods : effects of the menstrual cycle and food risk concerns
Chen, Rui; Liu, Maggie Wenjing; Guan, Yuhong; Zheng, Yuhuang - In: Journal of business research : JBR 120 (2020), pp. 608-618
Persistent link: https://www.econbiz.de/10012417172
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The effect of trust on customer contact personnel strategic behavior and sales performance in a service environment
Pappas, James M.; Flaherty, Karen E. - In: Journal of business research : JBR 61 (2008) 9, pp. 894-902
Persistent link: https://www.econbiz.de/10003730778
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How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
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Factors of determining long-term orientation in interfirm relationship
Ryu, Sungmin; Park, Jeong Eun; Min, Soonhong - In: Journal of business research : JBR 60 (2007) 12, pp. 1225-1233
Persistent link: https://www.econbiz.de/10003571112
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The effect of organizational justice, perceived organizational support, and perceived supervisor support on marketing employees' level of trust
DeConinck, James B. - In: Journal of business research : JBR 63 (2010) 12, pp. 1349-1355
Persistent link: https://www.econbiz.de/10008747471
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Network market orientation as a relational governance mechanism to public-private partnerships
Irún, Beatriz; Monferrer, Diego; Moliner, Miguel Ángel - In: Journal of business research : JBR 121 (2020), pp. 268-282
Persistent link: https://www.econbiz.de/10012417345
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Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.; Goad, Emily A.; Jaramillo, Fernando - In: Journal of business research : JBR 102 (2019), pp. 120-130
Persistent link: https://www.econbiz.de/10012103945