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Economic poverty, common prosperity, and underdog entrepreneurship
Su, Yiyi; Song, Jialin; Lu, Ying; Fan, Di; Yang, Miles - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014332194
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Low socioeconomic class and consumer complexity expectations for new product technology
Trujillo, Carlos A.; Barrios, Andrés; Camacho, Sonia M.; … - In: Journal of business research : JBR 63 (2010) 6, pp. 538-547
Persistent link: https://www.econbiz.de/10003982072
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Creating mutual value : lessons learned from ventures serving base of the pyramid producers
London, Ted; Anupindi, Ravi; Sheth, Sateen - In: Journal of business research : JBR 63 (2010) 6, pp. 582-594
Persistent link: https://www.econbiz.de/10003982090
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The village network : partnership and collaboration to alleviate poverty in subsistence marketplaces
Crawford-Mathis, Krista; Darr, Stephen; Farmer, Amy - In: Journal of business research : JBR 63 (2010) 6, pp. 639-642
Persistent link: https://www.econbiz.de/10003982100
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-650
Persistent link: https://www.econbiz.de/10003982103
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Strategic motivations and choice in subsistence markets
Elaydi, Raed; Harrison, Charles - In: Journal of business research : JBR 63 (2010) 6, pp. 651-655
Persistent link: https://www.econbiz.de/10003982104
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Corporate social responsibility at the base of the pyramid
Arnold, Denis Gordon; Valentin, Andres - In: Journal of business research : JBR 66 (2013) 10, pp. 1904-1914
Persistent link: https://www.econbiz.de/10009772332
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Understanding poverty and promoting poverty alleviation through transformative consumer research
Blocker, Christopher P.; Ruth, Julie A.; Sridharan, Srinivas - In: Journal of business research : JBR 66 (2013) 8, pp. 1195-1202
Persistent link: https://www.econbiz.de/10009756088
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Resources and governance in "base of the pyramid"-partnerships : assessing collaborations between businesses and non-business actors
Hahn, Rüdiger; Gold, Stefan - In: Journal of business research : JBR 67 (2014) 7, pp. 1321-1333
Persistent link: https://www.econbiz.de/10010379360
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Stakeholder engagement : building participatory and deliberative spaces in subsistence markets
Corus, Canan; Ozanne, Julie L. - In: Journal of business research : JBR 65 (2012) 12, pp. 1728-1735
Persistent link: https://www.econbiz.de/10009683157