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Industry conditions, market share, and the firm's ability to derive business-line profitability from diverse technological portfolios
Hoskins, Jake D.; Carson, Stephen J. - In: Journal of business research : JBR 149 (2022), pp. 178-192
Persistent link: https://www.econbiz.de/10013325582
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How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna; Goldsmith, Ronald E. - In: Journal of business research : JBR 61 (2008) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
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First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
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Transformational leadership and market orientation: implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of business research : JBR 60 (2007) 4, pp. 314-321
Persistent link: https://www.econbiz.de/10003451393
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10003595249
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Explaining profitability : dispelling the market share fog
Markell, Stephen J.; Strickland, Thomas H.; Neeley, Sue E. - In: Journal of business research : JBR 16 (1988) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003625220
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Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.; Pennington, Julia R.; Fowler, Aubrey R. - In: Journal of business research : JBR 68 (2015) 12, pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
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Modeling mental market share
Romaniuk, Jenni - In: Journal of business research : JBR 66 (2013) 2, pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
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Non-financial performance in product market and capital expenditure
Liao, Li-Kai; Lin, Yi-Mien; Lin, Tsung-Wen - In: Journal of business research : JBR 69 (2016) 6, pp. 2151-2159
Persistent link: https://www.econbiz.de/10011472146