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Laroche, Michel
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
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ECONIS (ZBW)
2,044
USB Cologne (EcoSocSci)
1
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1
Experimental choice analysis
In:
Journal of business research : JBR
24
(
1992
)
2
,
pp. 89-189
Persistent link: https://www.econbiz.de/10001117883
Saved in:
2
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
3
Exploring reflective learning during the extended consumption of life experiences
Bosangit, Carmela
;
Demangeot, Catherine
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 208-215
Persistent link: https://www.econbiz.de/10011417149
Saved in:
4
Retail format selection in on-the-go shopping situations
Benoit, Sabine
;
Evanschitzky, Heiner
;
Teller, Christoph
- In:
Journal of business research : JBR
100
(
2019
),
pp. 268-278
Persistent link: https://www.econbiz.de/10012023802
Saved in:
5
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
6
Can bad news be good? : on the positive and negative effects of including moderately negative information in CSR disclosures
Jahn, Johannes
;
Brühl, Rolf
- In:
Journal of business research : JBR
97
(
2019
),
pp. 117-128
Persistent link: https://www.econbiz.de/10012002761
Saved in:
7
Keeping the Joneses from getting ahead in the first place : envy's influence on gift giving behavior
Givi, Julian
;
Galak, Jeff
- In:
Journal of business research : JBR
101
(
2019
),
pp. 375-388
Persistent link: https://www.econbiz.de/10012103402
Saved in:
8
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
9
Deliberation or distraction : how the presentation format of choice information impacts complex decision making
Hasford, Jonathan
;
Hardesty, David M.
;
Kidwell, Blair
- In:
Journal of business research : JBR
103
(
2019
),
pp. 195-205
Persistent link: https://www.econbiz.de/10012104145
Saved in:
10
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
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