//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Commercials as context for oth...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Arbeitsgruppe
1
Arbeitsverhalten
1
Arbeitszufriedenheit
1
Behavioral effects
1
Brand
1
Brand image
1
Brand integrity
1
Brand management
1
Consumers' affiliation with the sponsored entity
1
Empowerment
1
Football
1
Frontline employees' (FLEs')
1
Fußball
1
Gamification
1
Job engagement
1
Job satisfaction
1
Lebensqualität
1
Leistungsmotivation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Netherlands
1
Niederlande
1
Quality of life
1
Sales-oriented leveraging activities
1
Satisfaction
1
Signaling theory
1
Signalling
1
Signals
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Team
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
1
Author
All
Derbaix, Christian
2
Poncin, Ingrid
2
Alkire, Linda
1
Cambier, Fanny
1
Hammedi, Wafa
1
Herrmann, Jean-Luc
1
Kacha, Mathieu
1
Kahle, Lynn R.
1
Leclercq, Thomas
1
Merunka, Dwight
1
Strazzieri, Alain
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
10
Recherche et applications en marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Annales de sciences économiques appliquées
2
Journal of Business Research
2
Journal of Economic Psychology
2
Journal of advertising research
2
Journal of the Academy of Marketing Science
2
Recherche et applications en marketing : RAM
2
Reflets et perspectives de la vie économique
2
Revue gestion 2000 : actualités perfectionnements
2
E-marketing in developed and developing countries : emerging practices
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Advertising Research
1
Journal of Services Marketing
1
Journal of accounting & organizational change : JAOC
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Managerial Auditing Journal
1
Psychology & marketing
1
Revue française du marketing
1
Technological forecasting & social change : an international journal
1
Working paper / European Institute for Advanced Studies in Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
OLC EcoSci
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
2
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
Saved in:
3
Uncovering the dark side of gamification at work : impacts on engagement and well-being
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 256-269
Persistent link: https://www.econbiz.de/10012420401
Saved in:
4
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->