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Investigating firm's customer agility and firm performance : the importance of aligning sense and respond capabilities
Roberts, Nicholas
;
Grover, Varun
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 579-585
Persistent link: https://www.econbiz.de/10009526643
Saved in:
2
Investigating firm's customer agility and firm performance: The importance of aligning sense and respond capabilities
Roberts, Nicholas
;
Grover, Varun
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 579-586
Persistent link: https://www.econbiz.de/10009836192
Saved in:
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