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Questions about formative measurement
Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of business research : JBR 61 (2008) 12, pp. 1219-1228
Persistent link: https://www.econbiz.de/10003784752
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Intraindustry marketing strategy effects on the analysis of firm performance
Frazier, Gary L.; Howell, Roy D. - In: Journal of business research : JBR 10 (1982) 4, pp. 431-443
Persistent link: https://www.econbiz.de/10003552680
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Mapping market mobility : psychographic profiles and media exposure
Darden, William R.; French, Warren A.; Howell, Roy D. - In: Journal of business research : JBR 7 (1979) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10002046096
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Self-esteem, role stress, and job satisfaction among marketing managers
Howell, Roy D. - In: Journal of business research : JBR 15 (1987) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10001029672
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Questions about formative measurement
Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of business research : JBR 61 (2008) 12, pp. 1219-1229
Persistent link: https://www.econbiz.de/10008880228
Cover Image
Questions about formative measurement
Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of business research : JBR 61 (2008) 12, pp. 1219-1228
Persistent link: https://www.econbiz.de/10008137862