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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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Shelf space schemas : myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
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An information processing review of the subjective value of money and prices
Raghubir, Priya - In: Journal of business research : JBR 59 (2006) 10, pp. 1053-1062
Persistent link: https://www.econbiz.de/10007387204
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Promoting promotions: Does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-59
Persistent link: https://www.econbiz.de/10008769046
Cover Image
Shelf space schemas: Myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10010108521