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Industrial buying behavior : a need for an integrative approach
Johnston, Wesley J.; Spekman, Robert E. - In: Journal of business research : JBR 10 (1982) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10003165575
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International Industrial Marketing Interactions
Johnston, Wesley J.; Lewin, Jeffrey E.; Spekman, Robert E. - In: Journal of business research : JBR 46 (1999) 3, pp. 259-272
Persistent link: https://www.econbiz.de/10006730178
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Introduction: Special Section on International Industrial (Business-to-Business) Marketing
Johnston, Wesley J.; Spekman, Robert E. - In: Journal of business research : JBR 32 (1995) 1, pp. 19-20
Persistent link: https://www.econbiz.de/10006742279