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When does anthropomorphism hurt? : how tool anthropomorphism negatively affects consumers' rewards for tool users
Huang, Jingya; Wang, Liangyan; Chan, Eugene - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535966
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Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
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Hyperopia and frugality : different motivational drivers and yet similar effects on consumer spending
Pan, Li; Pezzuti, Todd; Lu, Wei; Pechmann, Cornelia - In: Journal of business research : JBR 95 (2019), pp. 347-356
Persistent link: https://www.econbiz.de/10011980164
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Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170
Persistent link: https://www.econbiz.de/10010119593