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The moderating role of socio-semantic networks on online buzz diffusion
Lee, Hyejun; Lee, Dong-il; Kim, Taeho; Lee, Juhyun - In: Journal of business research : JBR 66 (2013) 9, pp. 1367-1374
Persistent link: https://www.econbiz.de/10009755989
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Social networks in cultural industries
Gonzalez, Reyes; Llopis, Juan; Gascó, José - In: Journal of business research : JBR 68 (2015) 4, pp. 823-828
Persistent link: https://www.econbiz.de/10010504976
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang; Yu, Tiffany Hui-Kuang; Lai, Wenhsiang - In: Journal of business research : JBR 68 (2015) 11, pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
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Viral effects of social network and media on consumers' purchase intention
Gunawan, Dedy Darsono; Huarng, Kun-Huang - In: Journal of business research : JBR 68 (2015) 11, pp. 2237-2241
Persistent link: https://www.econbiz.de/10011389305
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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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New product adoption in social networks : why direction matters
Hinz, Oliver; Schulze, Christian; Takac, Carsten - In: Journal of business research : JBR 67 (2014) 1, pp. 2836-2844
Persistent link: https://www.econbiz.de/10010235309