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Unique but integrated : the role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of business research : JBR 67 (2014) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10010237672
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On the hierarchical nature of means-end relationships in laddering data
Rekom, Johan van; Wierenga, Berend - In: Journal of business research : JBR 60 (2007) 4, pp. 401-410
Persistent link: https://www.econbiz.de/10003451450
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How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi; Whitla, Paul - In: Journal of business research : JBR 66 (2013) 8, pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Foreigners in the boardroom : the implications of attitudes toward immigration and conservatism in firms' sub-national context
Thams, Yannick; Kelley, Keith; Von Glinow, Mary Ann Young - In: Journal of business research : JBR 91 (2018), pp. 8-18
Persistent link: https://www.econbiz.de/10011902801
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Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 117 (2020), pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
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The impact of government use of social media and social media contradictions on trust in government and citizens' attitudes in times of crisis
Al Omoush, Khaled Saleh; Garrido, Rubén; Cañero … - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014287660
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An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter; Akram, Muhammad Shakaib; Malik, … - In: Journal of business research : JBR 161 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
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What drives college-age Generation Y consumers ?
Noble, Stephanie M.; Haytko, Diana L.; Phillips, Joanna - In: Journal of business research : JBR 62 (2009) 6, pp. 617-628
Persistent link: https://www.econbiz.de/10003854671
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Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792