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Produktgestaltung
38
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35
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17
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New product development
13
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13
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Journal of business research : JBR
International journal of product development : IJPD
161
International journal of production research
156
International journal of production economics
69
Management science : journal of the Institute for Operations Research and the Management Sciences
54
The journal of product innovation management : an international publication of the Product Development & Management Association
50
IEEE transactions on engineering management : EM
47
Journal of marketing
42
Beiträge zum Produkt-Marketing
38
Europäische Hochschulschriften / 5
35
International journal of product lifecycle management : IJPLM
35
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
28
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
California management review
26
Journal of marketing research : JMR
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
25
European journal of marketing : EJM
22
Psychology & marketing
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Journal of retailing and consumer services
21
SpringerLink / Bücher
21
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Harvard business review : HBR
19
The American economic review
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
CORE discussion paper : DP
16
International journal of six sigma and competitive advantage : IJSSCA
16
Corporate creativity : developing an innovative organization
15
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ECONIS (ZBW)
38
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1
DESIGNOR : a decision support procedure for industrial product design
Choffray, Jean-Marie
;
Lilien, Gary L.
- In:
Journal of business research : JBR
10
(
1982
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10001996032
Saved in:
2
The role of brand logos in firm performance
Park, C. Whan
;
Eisingerich, Andreas B
;
Pol, Gratiana
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
Saved in:
3
The effects of visual rejuvenation through brand logos
Müller, Brigitte
;
Kocher, Bruno
;
Crettaz, Antoine
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
Saved in:
4
Designing experiences strategically
Alcántara, Enrique
;
Artacho, Miguel A.
;
Martínez, …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1074-1080
Persistent link: https://www.econbiz.de/10010364526
Saved in:
5
Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
6
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
7
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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8
A dynamic framework for competitor identification : a neglecting role of dominant design
Peng, Yu-Shu
;
Liang, I-Chung
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1898-1903
Persistent link: https://www.econbiz.de/10011451581
Saved in:
9
Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.
;
Wilcox, James B.
- In:
Journal of business research : JBR
4
(
1976
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
Saved in:
10
Product life cycle research : a literature review
Rink, David R.
;
Swan, John E.
- In:
Journal of business research : JBR
7
(
1979
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10002702911
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