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Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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Compensating income variation in health and subjective well-being for the self-employed
Patel, Pankaj; Tsionas, Efthymios G.; Oghazi, Pejvak - In: Journal of business research : JBR 160 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014299261
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Consumer perception of taboo in ads
Sabri, Ouidade; Obermiller, Carl - In: Journal of business research : JBR 65 (2012) 6, pp. 869-873
Persistent link: https://www.econbiz.de/10009552418
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Web advertising : sexual content on eBay
Giebelhausen, Michael; Novak, Thomas P. - In: Journal of business research : JBR 65 (2012) 6, pp. 840-842
Persistent link: https://www.econbiz.de/10009552452
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Ethical judgments of sexualized ads featuring women : the role of identification with feminine archetypes
Kerviler, Gwarlann de; Ardelet, Caroline; Slavich, Barbara - In: Journal of business research : JBR 142 (2022), pp. 899-913
Persistent link: https://www.econbiz.de/10013169467
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Special issue New international enterprise in Latin America
In: Journal of business research : JBR 38,1 (1997)
Persistent link: https://www.econbiz.de/10004313247
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A reduced version of the horizontal and vertical individualism and collectivism scale : a four-country assessment
Sivadas, Eugene; Bruvold, Norman T.; Nelson, Michelle R. - In: Journal of business research : JBR 61 (2008) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10003717184
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
Fong, John; Burton, Suzan - In: Journal of business research : JBR 61 (2008) 3, pp. 233-242
Persistent link: https://www.econbiz.de/10003717198
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How to retain local senior managers in international joint ventures : the effects of alliance relationship characteristics
Li, Julie Juan - In: Journal of business research : JBR 61 (2008) 9, pp. 986-994
Persistent link: https://www.econbiz.de/10003731225