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Cutting edge commercials : how...
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Journal of business research : JBR
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International journal of advertising : the review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Memorandum / Department of Economics, University of Oslo
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Advertising and violence : concepts and perspectives
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European Journal of Marketing
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Journal of media business studies
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
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Breaking new ground in theory and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Gabler Edition Wissenschaft
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International journal of consumer studies
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ECONIS (ZBW)
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1
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
2
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
3
Changing the stakes : a content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Kim, Yoojung
;
Lee, Wei-Na
;
Jung, Jong-hyuok
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1644-1650
Persistent link: https://www.econbiz.de/10009757002
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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