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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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From the trenches to the command post : perceptual and attitudinal differences among levels in the marketing management hierarchy
Leigh, James H. - In: Journal of business research : JBR 13 (1985) 6, pp. 511-536
Persistent link: https://www.econbiz.de/10001021706
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Does media attention drive corporate social responsibility?
Zyglidopoulos, Stelios C.; Georgiadis, Andreas P.; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1622-1627
Persistent link: https://www.econbiz.de/10009682696
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Performance feedback and firms' relative strategic emphasis : the moderating effects of board independence and media coverage
Cheng, Lulu; Xie, En; Fang, Junyi; Mei, Nan - In: Journal of business research : JBR 139 (2022), pp. 218-231
Persistent link: https://www.econbiz.de/10013194171
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The impact of media coverage on IPO stock performance
Guldiken, Orhun; Tupper, Christina; Nair, Anil; Yu, Huizhi - In: Journal of business research : JBR 72 (2017), pp. 24-32
Persistent link: https://www.econbiz.de/10011645416
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Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
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Business failure and mass media : an analysis of media exposure in the context of delisting event
Sheng, Jie; Lan, Hao - In: Journal of business research : JBR 97 (2019), pp. 316-323
Persistent link: https://www.econbiz.de/10012002980
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The impact of media richness on consumer information search and choice
Maity, Moutusy; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 87 (2018), pp. 36-45
Persistent link: https://www.econbiz.de/10011866523
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Relationship norms and media gratification in relational brand communication
Simon, Françoise - In: Journal of business research : JBR 79 (2017), pp. 12-22
Persistent link: https://www.econbiz.de/10011745102