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Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section
Cepeda Carrión, Gabriel; Henseler, Jörg; Ringle, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4545-4551
Persistent link: https://www.econbiz.de/10011554706
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Introducing new products that affect consumer privacy : a mediation model
Lancelot Miltgen, Caroline; Henseler, Jörg; Gelhard, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4659-4666
Persistent link: https://www.econbiz.de/10011554747
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Using confirmatory composite analysis to assess emergent variables in business research
Henseler, Jörg; Schuberth, Florian - In: Journal of business research : JBR 120 (2020), pp. 147-156
Persistent link: https://www.econbiz.de/10012417110
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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Modeling and assessing forged concepts in tourism and hospitality using confirmatory composite analysis
Liu, Yuqing; Schuberth, Florian; Liu, Yide; Henseler, Jörg - In: Journal of business research : JBR 152 (2022), pp. 221-230
Persistent link: https://www.econbiz.de/10013493973