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Journal of business research : JBR
Text + Kritik : Zeitschrift für Literatur
52
The American journal of economics and sociology
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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ECONIS (ZBW)
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Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
130
(
2021
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
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2
Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok
;
Kim, Sang-hoon
;
Cha, Kyoung Cheon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
Saved in:
3
The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
Saved in:
4
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
5
Beyond the box office : a conceptual framework for the drivers of audience engagement
Rubin, Dan
;
Mohr, Iris
;
Kumar, V.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 473-488
Persistent link: https://www.econbiz.de/10013459870
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