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Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand; Mencarelli, Rémi - In: Journal of business research : JBR 130 (2021), pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
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Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok; Kim, Sang-hoon; Cha, Kyoung Cheon - In: Journal of business research : JBR 130 (2021), pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
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The impact of movie titles on box office success
Bae, Giwoong; Kim, Hye-jin - In: Journal of business research : JBR 103 (2019), pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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Beyond the box office : a conceptual framework for the drivers of audience engagement
Rubin, Dan; Mohr, Iris; Kumar, V. - In: Journal of business research : JBR 151 (2022), pp. 473-488
Persistent link: https://www.econbiz.de/10013459870