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Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Influence of national culture on IPO activity
Gupta, Deepika R.; Veliyath, Rajaram; George, Rejie - In: Journal of business research : JBR 90 (2018), pp. 226-246
Persistent link: https://www.econbiz.de/10011882023
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Do cultural norms affect social network behavior inappropriateness? : a global study
Gupta, Manjul; Uz, Irem; Esmaeilzadeh, Pouyan; Noboa, … - In: Journal of business research : JBR 85 (2018), pp. 10-22
Persistent link: https://www.econbiz.de/10011815338
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National culture and financial systems : the conditioning role of political context
Lavezzolo, Sebastián; Rodríguez-Lluesma, Carlos; … - In: Journal of business research : JBR 85 (2018), pp. 60-72
Persistent link: https://www.econbiz.de/10011815354
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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The impact of home-host cultural distance on foreign affiliate sales : the moderating role of cultural variation within host countries
Beugelsdijk, Sjoerd; Slangen, Arjen; Maseland, Robbert K. J. - In: Journal of business research : JBR 67 (2014) 8, pp. 1638-1646
Persistent link: https://www.econbiz.de/10010379253
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A comparative analysis of the role of national culture on foreign market acquisitions by US firms and firms from emerging countries
Malhotra, Shavin; Sivakumar, K.; Zhu, PengCheng - In: Journal of business research : JBR 64 (2011) 7, pp. 714-722
Persistent link: https://www.econbiz.de/10009151708
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Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta; Chéreau, Philippe; Soscia, Isabella; … - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383078